LenderLens Decision Lab
Synthetic portfolio • explainable optimizer

Turn marketing attribution into a decision engine.

This interactive lab models downstream loan economics, diminishing returns, and budget trade-offs. Adjust spend manually or ask the optimizer to reallocate the same portfolio budget toward the highest expected contribution.

Portfolio objectiveMaximize contribution profitSubject to a fixed total budget and channel saturation guardrails.

Scenario controls

Move a slider to stress-test the portfolio. The model recalculates leads → applications → funded loans → contribution in real time.

01Spend
02Response curve
03Funnel quality
04Profit frontier

The response curve is intentionally sub-linear: scale creates more volume, but each incremental dollar eventually yields fewer incremental leads. All values are illustrative and synthetic.